In the particular case below, an affiliate promoted one single PPS dating offer for a month. Here is a screenshot from our interface (direct traffic in yellow):
By enabling BackOffers, those other offers generated almost the same amount of clicks than the original general offer, but converted less. Their EPC is way lower ($0,005) than the EPC of the original offer ($0.031).
By enabling BackOffers, this affiliate get a diluted version of his EPC, $0.019 instead of $0.029.
… After all, it could be tempting to disable those BackOffers to shoot for that higher EPC, right?
Nope! Not so fast!!
Why? Because by letting BackOffers enabled, they have seen $419.95 more in revenue.
Same with fallback offers. At CrakRevenue, we try to monetize the hell out of your traffic, so for geos that aren’t eligible with your chosen offer, we do our very best to redirect them to another one that does have the chance to put $$$ in your pocket.
No lost conversions = a smile to many o’ faces!
So when you want to analyze your traffic, examine each metric. But the one that is the most important at the end of the day is… just how fat is your wallet!Because in the end — isn’t that all that really matters? And if you want to take a look at your stats, follow these steps:
- Look at your Stats report per Offer
- Click on “MORE DATA OPTIONS”, uncheck “Offer” and check “Campaign Name” . Campaign Name will allow you to see where the clicks are really from, a blank space in the report means they are direct clicks to the offer you’ve selected and “Group fallback” & “Global Redirect” are also your real clicks but from Geos that are not accepted on the offer you’ve selected.
Of course, you can also communicate with your affiliate manager.
Recommended:>>BACK OFFERS: WHY GOING BACK CAN HELP YOU MOVE FORWARD
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